Basic business principles: No one ever buys a product. A brand is not a name. Our job is not to make money. “How?” is not the first question to ask. Innovation is not invention or creativity. Innovating is not a solitary activity. Justifying innovation is never about the innovation.

Innovation teams need valid language and practical perspectives. Since innovation drives business, language for innovation must be a language of business. In the same sense, processes for innovation must be strategies for achieving business objectives. That is, innovators gain leverage by thinking and acting for the benefit of the business. Because global change is accelerating, innovators need to be powerful agents of change.

The solution is a monthly essay available to all. Language of innovation, justifying innovation, implementing innovation, applying innovation to non-traditional targets such as corporate culture.

Our job is to challenge your thinking. Challenge your process. Challenge your ability to increase ROI to fund the next cycle of innovation. Challenge your capacity for creating the customer loyalty that paves the way for wealth creation.

If these statements raise questions in your mind, then you need a resource that challenges your assumptions.